3min chapter

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Shutdown Showdown & Michter’s Whiskey on EU Tariffs 12/20/24

Squawk Pod

CHAPTER

Navigating Tariffs and Export Growth in the Spirits Industry

This chapter explores the impressive 25% growth in export sales to markets such as Canada and China while tackling the complexities of tariffs affecting the spirits industry. It also highlights the importance of negotiation in light of a proposed 50% tariff on American whiskey by the EU, concluding with some light-hearted moments on set.

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