How to Develop Thought Leadership Without Being The Expert
B2B Growth
00:00
How to Build Credibility and Trust in Your Organization
The key is to identify who these other influencers are and thought leaders, right? There's an influencer aspect here, like B2B influencer marketing. But identifying who they are and then trying to build relationships with them was a big part of our process. You can find me on LinkedIn. I'm pretty active there. And if you want a copy of my book, Content-Based Networking, just shoot me a text after you leave the rating and I'll send one your way.
Play episode from 30:59
Transcript
