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Where do you start when everything matters? With Hannah Jones and Kat Lampen
The Green Room: Questions That Matter Most In Business
The Importance of Prioritization in Sustainability
When you're on a quarterly reporting cadence to the markets your incentives are often to take shorter term views on the world than maybe if you're thinking about in the way that indigenous communities have led. Nike narrowed it down to the materiality test of where is our biggest impact on the environment and for the power and footwear industry it's in the materials. You have to be able to do trade-off some things will cost and some things will return so for example I mentioned before waste well every time you reduce waste you're putting money back in someone's pocket in a good way.
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