The Power of Storytelling in Business

Neal Foard is a twenty-five-year advertising and marketing executive who specializes in the art of storytelling. Neal has ranked among the top ten most awarded creative directors in the world. He has served as the Worldwide Director of Creative Learning at Saatchi & Saatchi and developed award-winning campaigns for Budweiser, Lexus, and Sony. Most recently, Neal coaches C-Suite executives, is CMO for Within Inc., and has built a following on social media (and his website passionatelogic.com for his brief inspirational videos about the kindness of everyday people. Neal launches into our conversation with one of his stories about kindness and then breaks down its components. We turn to the process of telling a story, including preparation, the arc of a story, and audience engagement. Neal shares tips he gives executives for presenting to small and large groups, improving on video, practicing, and working with nervous anxiety. We close with another of Neal's fun stories, this time leaving out the breakdown to apply what you learn. I hope Neal's gems help you improve the stories we deliver and listen to every day in our personal and professional lives. For full show notes, visit the episode webpage here.  Learn More  Follow Ted on Twitter at @tseides or LinkedIn  Subscribe to the mailing list  Access Transcript with Premium Membership