"In The Arena" cover image

E2: Austen Allred on BloomTech’s Saga and Transformation: Lawsuits, RIFs, and Founder Rabbitholes

"In The Arena"

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The Shift From Peace Time to Wartime

I think about weaponized values quite a bit and sometimes that can be extreme. Someone would do something completely, like expose some detail completely, unacceptably to a customer. So it's like that everything could be turned inaccurate information with a reporter not realizing that it's inaccurate. And then you deal with lawsuits because of it for years. I love the brand that we built. Don't have to change that in the trademark settlement. But it was that was part of the shift from a peace time to wartime is we're spending a lot of money defending that. Like it's insanely expensive, insanely, insanely expensive. We had like there are probably a half dozen Lambda school tattoos sell out

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