D2C Marketing - What's Your Advice?

I think every company needs to have some level of content creation as a core competency. I would say focus on marketing fundamentals because whatever platform comes and goes, you'll never be out of a job if you understand marketing fundamentals. You don't have to be an expert copywriter, but you understanding at least some of the principles of it is super important. So how to test properly, how to organize it to actually kind of continue to improve those principles are going to be the same across paid social, across email or really any platform that you're working on.

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