Bloomberg Businessweek Weekend - October 27th, 2023
Bloomberg Businessweek
00:00
Jeep: Rising Prices and Profitability
This chapter discusses how Jeep has successfully raised prices and become a profit leader in the auto industry. It explores their focus on producing profitable trucks and SUVs, as well as the popularity of the Jeep brand. The chapter also raises questions about the long-term strategy of prioritizing margins and the declining unit sales for the brand.
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Transcript
