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Advertising Agencies Place Their Bets on AI

Business Wars Daily

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AI and the Future of Creative Agencies

Ogilvy, which reps clients like BMW and Burger King, has launched its AI lab in Paris. A representative from WPP told CNN that the new platform outperforms having people manually create hundreds of thousands of pieces of content using disparate data. While it can produce beautiful art and advertisements, it can also produce some pretty convincing fake images, sounds, and messaging too.

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