2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Three Letters of Persuasion

There's a very important aspect as you've quite rightly pointed out of our ability to have influence there was a couple of episodes just recently published on a psychology podcast called Hidden Brain where Shankar Vedanta interviewed Bob Kaldini who wrote the seminal book in the early 80s on persuasion. I'd definitely recommend checking that out it's very practical in the way that it's discussed and could be applied now  I'm you mentioned that you're obsessed with three the number three so I want to give you three letters now which I think you'll connect with the first is N the second is P and the third is S. Do you still stand by those words well I'll begin by saying

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