The Ideal P&L for Every Business Type
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Succeed in a Consumer Business
The last two things I want to point out are actually not sort of verticals in a traditional sense, but are just sort of phases, phases of business. One of them is the later stage business. It means that they're living at like very, very low advertising and marketing as a percentage of their total revenue. And you just chip away around the edges on each of those.
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