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These days, more than ever before, it’s not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultant with a specialty, or a business owner. You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more so every day. You want to be known for something specific. In the best of all possible worlds, you want to be the “go-to” person for what you do. Brenna McGowan, who is our returning champion today, figured that out and did something about it. Even though what she does is relatively innovative and not the most crowded part of our field, she found a way to stand out, big-time. Brenna’s specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. That’s what she told us about when she was on the show a couple months ago. But now she’s back to talk about a multi-day virtual event she hosts every few months, called “Behind the Launch.” It’s pretty exciting and she’s agreed to reveal a lot on today’s show. To get Brenna’s pre-launch cheat sheet and get on her list, to find out what she’s up to and get advance notice of her next event, go here: https://brennamcgowan.co/cheatsheet/
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