The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW SALES HAS CHANGED AND WHY YOU NEED TO CHANGE WITH IT

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Evolution and Missteps of Modern Sales Practices

This chapter explores the changing landscape of sales techniques, highlighting the decline of effective email marketing and the renewed interest in cold calling. It critiques modern sales methods, emphasizing the drawbacks of aggressive tactics and over-reliance on technology.

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