2min chapter

How I Built This with Guy Raz cover image

Pipcorn: Jennifer and Jeff Martin

How I Built This with Guy Raz

CHAPTER

How Do You Sell Popcorn?

We were just like, we don't want to do a holiday tin. That's not who we are. And so this was our work around. But when we said it, we had no idea. Ri ande, we barely hado our own flavors. We were still test ing and, you know, kind of like refining a little bit. By the way, what flavors were you selling at that point? The gingerbread, the peppermint, how do you make it? Like cinnamon and nutmeg and allspice on popcorn.

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