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3min chapter
The AI Tools to Supercharge Your Marketing
App Marketing by App Masters
Optimizing Pricing and UI for Maximum Customer Value
This chapter discusses the impact of pricing options on customer lifetime value (LTV) and suggests using a decoy pricing strategy. They also provide feedback on the UI of the paywall and emphasize the importance of benefit-oriented language in presenting options to customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode