The Pitching and Persuasion of Salespeople

I think Andy, if you ask people what their salespeople, what their job was, they would say, yes, it's persuading. I need to persuade. And so the point we I'm trying to make in the book and and the path we provide is great. Instead of defaulting to pitching and persuasion are hey, here's here's four attributes you can can focus on connection curiosity, understanding and generosity that will help you help the buyer important and help them achieve that.

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