What's the Thing Inside Me That's a Rock Solid?

Most of the time people hype themselves up to market something where they're like, oh, I think I'm just too sensitive. They're ignoring the thing inside them that they do feel solid about because they're judging that as not enough. That's what makes my sales successful and that it's been the same with you. If you are a coach, you have something inside you that is like that. You have a zone of expertise. So to find it, you just have to create this space where you can think and you have to ask yourself that question.