I realized almost as soon as we opened up, I was like, oh, this is all about these relationships with all these people that are inside this gym. And just like the best restaurants in the world aren't franchises. So if you want to go a little bit higher, you got to give those people, the people that are there,. the people that only you can do it.
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.
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