Nick Khan on the WWE-ESPN Deal
The Varsity
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Strategic Partnerships and Global Expansion
This chapter delves into TKO executives' strategic partnerships with streaming giants Netflix and Disney, emphasizing a streamlined negotiation process. It highlights WWE's global expansion efforts, including hosting events outside North America and acquiring a Mexican wrestling company, to engage international audiences. Additionally, the chapter discusses the NFL's success in broadening its global viewership and the impact of effective communication practices in the workplace.
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