13min chapter

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Allbirds: The Rise and Fall of Direct to Consumer | 5

Business Wars

CHAPTER

The Rise and Fall of Allbirds in the DTC Landscape

Explore Allbirds' journey from a disruptor in the direct-to-consumer market to facing challenges post-IPO. Delve into their successes like quick market acceptance and sustainability initiatives, as well as their difficulties like product quality issues and struggles with expansion strategies.

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