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How Long Will a Six-Week Challenge Work?
An LBO is supposed to usually lose money on the acquisition and then they make their money back on the back end. Ryan Carris could spend up to $250 a lead to break even on the acquisition. And he still has the EFT in the back end, right? This is a better way of doing business. Uber took over taxi companies. Netflix beat out Blockbuster. The fact that it's a six-week challenge is irrelevant. It's just the front end. It's the thing that gets the click. Now, how long will it work? Keep coming back to this question.