The Growth of Digital Advertising

Is digital advertising itself like still a growth industry? And that and what I mean is like, we go back to a New York timing. The Mary Mieker Slide was being brought out every single time the Loom Escape was just a few logos. It was a simpler time, really. But it also leads to, you know, we talk about the post zero interest rate policy era. Is there still money that is going to be coming out of traditional channels and going into digital channels?