Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)
Mobile Dev Memo Podcast
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Navigating Advertising Measurement in an AI Era
This chapter explores the complexities of advertising measurement amid advancements in AI and changes in privacy regulations, particularly the impact of Apple's App Tracking Transparency (ATT). It highlights the challenges businesses face in adapting their measurement methods and the inefficiencies of traditional attribution techniques, emphasizing the need for a shift toward more effective causal measurement approaches. The discussion also touches on the difficulties advertisers encounter in managing budgets and communicating performance insights to clients in a rapidly evolving digital landscape.
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