5min chapter

How To Fail With Elizabeth Day cover image

S5, Ep6 How to Fail: Samin Nosrat

How To Fail With Elizabeth Day

CHAPTER

The Failure of a Pop-Up General Store

The pop-up general store came on the heels of, I had helped run a restaurant called Echolo for five years. So it wasn't ever my business, but I felt like it was. We started borrowing a friend's commercial kitchen and made Casulet from scratch in 2009. It took us three days to make them; they were so popular that people posted their Christmas Eve dinner or their Christmas dinner of this Casulet.

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