The Psychology of Rounding

"There's some fundamental things we can talk about here. So maybe one of those things to talk about first is rounding like the psychology of rounding, Brian." "You got to have a little moat around the button like the little slot that it fits into so they can push down and pop up," he says. "Exactly all these real world physicality aspects of the button that we kind of don't have anymore with flat buttons" ' rounded buttons are easier on the eyes than sharp buttons,' she adds.

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