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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Price Relativity of Durex Condoms
I think the best example I've seen recently and maybe we'll have to stick an image up here because my descriptions. There was a wonderful tweet where someone had taken a photo of a sign in a little corner shop. And it was essentially said, Durex condoms, five dollars. That's a Trojan condoms five dollars. Hug is $22. Don't compare yourself to Durex, compare yourself to hug is and suddenly you look much cheaper. You got the dance. Yeah. The more you know the more you know you don't know. What is it the valley of the valley of ignorance or something and then the climb of learning.Yeah. It's weird isn't it
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