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The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Implementing OKRs in Product Marketing

This chapter discusses the strategic integration of OKRs within product marketing to align initiatives with company goals, particularly in the financial services sector. It emphasizes the collaboration between product marketers and sales teams, highlighting tools and methods for measuring the success of marketing efforts and their direct impact on revenue. Furthermore, it delves into the importance of disciplined content creation and tracking metrics for effective campaign execution.

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