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Marketing. What Works For Financial Advisors?

The Perfect RIA

CHAPTER

Choosing the Right Marketing Platforms Based on Strengths and Preferences

This chapter emphasizes the importance of selecting a marketing platform that aligns with individual strengths, rather than attempting to excel in all areas simultaneously. It discusses the significance of leveraging strengths in content creation, such as writing or video production, to effectively communicate with clients and prospects. Insights into various marketing channels and the importance of website and SEO are also provided.

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