This chapter delves into Trump's tactical engagement with an anti-establishment coalition, targeting unconventional influencers and disenchanted voters. It highlights the dynamics of his appeal within the Republican Party and discusses the potential impact of figures like RFK Jr. and Tulsi Gabbard in shaping voter sentiments against traditional political norms. The chapter underscores the growing frustration with the major parties, the concept of a 'Unity Party,' and the shifting voter enthusiasm leading into the election.