4min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

“He offered me $1m and I was much more interested in that than being sued again” - Kieran O'Neill, Co-Founder and CEO of Thread

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

How Big Is Thread, How Big Is Thread?

Li is the co-founder and chief executive of fashion app amre. The service uses a machine learning algorithm to recommend clothes for you based on your appearance, body shape and style. It has more members than asos and mister porter combined. Li: "We've never really focused on that custom experience andtenagin and making that amazing"

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