The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 608: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 2

The Official SaaStr Podcast: SaaS | Founders | Investors

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Why I'm So Passionate About Support?

When Shopify expanded to the UK, there was a shortage of support staff. The CEO hired an outsourced team in Canada so someone could do chat and pick up the phone 24-7. "I'm passionate about it because I find so many folks in support are crappy," he says.

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