How to Make Money by Buying Lottery Tickets

Monica wadwa is fessor at the insiad business school in singapore. She studies marketing, and recently, in her research, she hit upon a strange but promising way to change how consumers behave. When you get a reward, your motivation intensifies as you approach the goal. But when you miss it, this intensified motivational state which is not satisfied now. In one experiment they recruited people to play a video game where they had to uncover some tiles if they win a reward. By design, some people clearly won the game, while others lost by just one diamond. And then Monica wanted to know about that last group of people who didn't find out what happened until after