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433 Bullseye Marketing by Louis Gudema

The Marketing Book Podcast

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The Importance of Brand in a Book

Douglas Rushkoff: I love the way you did your footnotes. This is for the authors out there who are writing a book. You don't force the reader to figure out what chapter they're reading and then go into the footnotes at the end. And also in the section on display ads, which I want to talk about, you talk about the creativity and building a brand.Rushkoff: Do you find a lot of people surprised when you explain that to them?

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