Behind the Numbers: an EMARKETER Podcast cover image

Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Navigating the Shift in Social Media Marketing

This chapter explores the changing dynamics of social media and the growing emphasis on shareability in content marketing. It highlights the shift towards group interactions and the strategic importance of creator collaborations in reaching broader audiences.

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