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The Rap Video Didn't Do Well.
I think, for me, the main thing about keeping people watching is that i try and do it by making the content as valuable as possible. So we we thought about it very consciously for the rap video, likek les, try and turn thist into a story. The rap video did do well. No one cared. And, you know, partly it's ecause the topic was a little bit different. It was unusual. But there are other ways that maybe we can all think about a video ahead of time to go,. k how do we keep people at minute two to stick round to minute five? And at that moment, what comes next, right? There's more kind