We Already Have Corp Values, What's the Difference?

I'm en visioning a conversation where the ceo may come up to you and say, well, john, we already have corps values. What's the difference? I usually start in with the position of, what do we need to change to win an, you know, we'll call it the digital era.? And so, is it innovate more? Is it execute better? And so how do we treasure your existing use your your existing culture,. but add on an emphasis that helps you accomplish the business objectives at you're trying to make this. This always comes down to business and business objectives and an making change happen.