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What this 3-time founding team did differently to find product-market fit faster — Jessica McKellar, CTO of Pilot

In Depth

CHAPTER

The Importance of Choosing the Right Company Name

picking company names is like one of the bottom 10 experiences of running companies. It's awful. All good names are taken. The domain has to be purchasable. There can't be like IP issues. And then you pay a lot of money. But you know, you do it because you believe it's worth it. This is a brand that's worth investing in.

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