Is There a Different Way to Disrupt the Hotel Industry?

You can just look at the evolution of all these things that brand themselves as disruptors to a different industry. It seems like they constantly evolve in that same direction so it's hard to know if that was always the intent or just what happens when inherently you kind of especially with Airbnbyou see a lot that people just got They're like oh man I can do some like part-time land lording stuff and see how that goes.