3min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E6: "How to Build A Personal Holding Company in 2023" | Greg Isenberg, Late Checkout

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

How to Build Audience for Yourself in 2023

Greg Eisenberg: I want to double down on my podcast. Why am I doing podcasting? Because it builds affinity with your top of the funnel. The beauty about podcasting is you can chop it up and create short form video clips. It's never been a more valuable time to start a podcast because of that reason. In some ways, the Greg Eisenberg forex is the inspiration for the media company in terms of finding all the potential Greg Eisenberg's out there.

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