BMPA - Is There a Consumer Overlap?

I have seen a number of players go down this marketplace route, right? And yet to see anyone actually make a substantial move into a product category which is adjacent. So I think where things are today, there's clearly not enough value in planting flags just for the sake of being in multiple markets. There needs to be some sort of synergy that is realized by operating across markets. That's basically what we're spending in the next few years. Come back to that at the end.

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