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Navigating Streaming Dynamics and Sports Engagement
This chapter explores the critical role of live sports in driving subscriber growth and revenue for streaming services, underscoring the importance of strategic acquisitions. It highlights the shift in audience demographics from traditional cable to streaming platforms, while discussing the need for enhanced user engagement and effective programming strategies. Additionally, the chapter examines the collaborative efforts within NBC Universal to create a unified streaming platform aimed at improving the user experience and fostering innovation across services.