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Data-Driven Country Music Strategy - Michael Farris, Country Music Association

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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AI and the Evolution of Country Music

This chapter explores the transformative impact of AI on the music industry, especially in ticketing data architecture and operational efficiency. It delves into the changing dynamics of country music, emphasizing diversity and the attraction of younger audiences while addressing the need to engage long-time fans. The discussion also touches on audience segmentation, innovative event experiences, and the critical role of social media in music discovery.

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