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9min chapter
Fractional CMOs As Strategy Architects with Angelo Ponzi
The Duct Tape Marketing Podcast
Harnessing Fractional CMOs for Business Growth
This chapter explores the strategic advantages of hiring fractional Chief Marketing Officers (CMOs) over traditional full-time roles. It emphasizes the balance between strategic planning and implementation while addressing internal team dynamics and the importance of collaboration. Through a case study, the discussion showcases how fractional leadership adapts to evolving needs, enhances cost-efficiency, and aligns marketing strategies with business objectives.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode