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Fractional CMOs As Strategy Architects with Angelo Ponzi

The Duct Tape Marketing Podcast

CHAPTER

Harnessing Fractional CMOs for Business Growth

This chapter explores the strategic advantages of hiring fractional Chief Marketing Officers (CMOs) over traditional full-time roles. It emphasizes the balance between strategic planning and implementation while addressing internal team dynamics and the importance of collaboration. Through a case study, the discussion showcases how fractional leadership adapts to evolving needs, enhances cost-efficiency, and aligns marketing strategies with business objectives.

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