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#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

The Build Good Fundraising Podcast

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Intro

This chapter highlights a live session from the Build Good Summit, showcasing UNICEF Canada's unique approach to its monthly giving program, Postcards from Paddington. It emphasizes treating donations as a subscription service and shares insights on channel diversification and key performance indicators for effective fundraising.

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