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E110: How CEO Michael Walrath is building Yext for a world beyond Google

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Navigating the Evolving Search Landscape

This chapter explores the dramatic growth of Google search from its early days to its current dominance, emphasizing its impact on businesses and digital advertising. The conversation reflects on the competitive dynamics between Yahoo and Google, examining strategic missteps that led to Yahoo's decline. Additionally, it discusses the challenges and strategies local brands face as AI technologies reshape the marketing landscape and influence consumer behavior.

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