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48: Using Ai for Next-Gen Video Creation with Corbett Drummey

Using AI at Work

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Embracing AI's Imperfections in Marketing

This chapter explores the role of AI in video creation, emphasizing the effectiveness of synthetic outputs in marketing strategies. It highlights the value of accepting imperfections in AI-generated content to enhance authenticity and avoids the uncanny valley effect, with examples like a Coca-Cola ad showcasing successful implementation.

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