Post-Purpose- Thomas Kolster
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Innovation Is a Differenti's
We haven't really been thoughtful enough in anya ustry about we champion. We talk about ideas, but i think when it comes to commercial ideas and business ideas, we really kind of lag behind. No, it's just not, if not something that agencies are very capable of doing. The creative is really good at coming up with ideas, but they're al so very good at making those ideas happen. And a lot of cratesa ty might not even like that. They like the idea process, but they don't like the hard work afterwards.
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