What Buyers Really Want: Clear Offers and ICPs

LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

"We're about to enter the most opulent era in human history... but only if you survive the shift."

What if the AI boom isn’t about innovation—but about wiping out the middle class? In this bombshell episode of Dropping Bombs, I sit down with Perry Belcher—marketing legend, co-founder of DigitalMarketer and Traffic & Conversion Summit, nicknamed “The Billion Dollar Man” for generating billions in sales.

Perry drops hard truths about the AI apocalypse barreling toward us: how Microsoft, Amazon, and OpenAI are slashing $150K jobs for million-dollar machines, and why it’s creating an opulent era for the rich while erasing everyone else. Drawing chilling parallels to historical slavery for economic dominance, he exposes how Big Tech is engineering control—not opportunity.

But here’s the twist—you can survive the shift. Perry breaks down insider hacks on branding, aesthetics over copy, and pressure prompting AI so you outsmart the system instead of being crushed by it. From his $750M Bezos regret to why design trumps everything in 2025, this is the raw playbook for anyone who refuses to get left behind.

🔗 Resources

🌐 Perry Belcher’s site: perrybelcher.com

🌐 Scalewind: https://www.scalewind.com/

📲 Perry’s Instagram: @perry.belcher (https://www.instagram.com/perry.belcher)

🤖 AI Morning Club (free daily AI insights): https://aimorningclub.com/

📖 Books Mentioned: 

-Hello, My Name Is Awesome by Alexandra Watkins 

-Driven by Douglas Brackmann -Thinking, Fast and Slow by Daniel Kahneman 

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he’s mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad’s brainchild—the world’s leading interactive training platform. It’s built to make your team sharper, faster, and more effective, without wasting time or money. Whether you’re a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad’s also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn’t just a video. It’s a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs