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37. A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta
The Disruptive Voice
The Paradox of Consumers Can't Tell You About the Future
Chet Huber: Consumers can't tell you about the future and they can't tellYou about the causal mechanisms. He says when you count on them to give you feedback for your product, you end up over-investing in the wrong things. "We have a lot of data that's out there, but it's not necessarily meaningful," he says.
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