Inventor would invent something and then people just go and carry it out. Nike realized there was nothing going on around discernment and galvanizing. They were taking this new sneaker concept or something and throwing it over the wall to the implementers, he says.
We've always thought of work as ideation and implementation, but the Working Genius model sheds light on an important middle phase that is often overlooked. This week, the Working Genius team talks about the three phases, and the elevation of each Genius as it relates to landing a plane.