Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Fanbytes: from growing up poor to selling for millions at 27, with Co-Founder Timothy Armoo

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

How to Find a YouTuber With a Big Audience

KSI: "We did a campaign with Jake West, which absolutely bombed" He says brands want to tap into this YouTuber's audience. KSI was inspired by his cousin and nephews who were influenced by what they saw on social media.

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